A collection of my work
Data Pipeline Automation
A python script that handles the capturing of Organic and Paid Google SERP Data from the DataForSEO API, processing, filtering and uploading the SERP result data into a BigQuery GCP dataset / table to be used in Analytical dashboard tools e.g Looker Studio.
Google Ads
A script that montiors & tracks the micro spend, status and micro spend delta for Google Ads Camapigns for an MCC Account
WordPress Elementor
Developed a comprehensive WordPress website for Draks, an Oxfordshire-based bespoke fitted furniture manufacturer specializing in wardrobes, room dividers, and custom storage solutions. Built using Elementor with a focus on showcasing their residential and commercial product range including walk-in wardrobes, sliding/hinged wardrobe doors, media walls, and home office solutions for major UK developers.
WordPress Elementor
Completed a full pro bono website rebuild for Childline Gauteng, a leading child protection organization in South Africa. Developed a comprehensive WordPress site using Elementor with integrated SnapScan and PayFast payment gateways for seamless online donations. Built custom donation forms, service pages, and mobile-responsive layouts to support their mission of protecting 300,000+ children annually.
Web Development
Built a complete website for Platinum Elite, a premium mobile car detailing service in Cape Town, South Africa. Designed an intuitive service showcase featuring comprehensive detailing packages and automotive care solutions, integrated live Instagram feeds to highlight their work, and implemented custom contact forms for seamless lead capture. Enhanced user experience with FAQ sections and customer testimonials to build trust and drive conversions.
Web Development
Designed and developed the complete company website for W 3 O LABS, a Web 3.0 innovation ecosystem focused on blockchain startups and enterprise adoption. Built a modern, visually engaging single-page application showcasing the company's services including incubators & accelerators, corporate innovation programs, venture & growth initiatives, and community education.
WordPress Elementor
Developed product pages and configured complete e-commerce functionality for Lund Rug Gallery, a premium handmade rug retailer. Implemented WooCommerce infrastructure with custom product categorization by style, size, shape, price range, and weaving type. Built dynamic product filtering systems and created responsive product display templates using Elementor and custom PHP.
My professional journey and experience
Delivered end-to-end data solutions and web development projects for diverse clients, specializing in comprehensive Google Analytics 4 and Tag Manager configurations with multi-account dashboards, conversion tracking, and cross-channel attribution systems. Developed custom WordPress solutions featuring Contact Form 7 integrations with Google Sheets webhooks and UTM tracking automation, built business intelligence systems using Looker Studio and SQL databases for SERP data analysis, and architected full-stack applications using React, Next.js, and Supabase while implementing SEO strategies, performance optimizations, and automation scripts for campaign management.
Delivered end-to-end data solutions and web development projects for a diverse set of clients, combining technical expertise with strategic problem-solving. Designed and implement comprehensive Google Analytics 4 and Google Tag Manager configurations, including complex multi-account dashboards, conversion tracking setups, and cross-channel attribution systems. Develop custom WordPress solutions with advanced integrations, including Contact Form 7 implementations with Google Sheets webhooks, UTM tracking automation, and traffic source categorization.
Contributed to cutting-edge Web 3.0 projects during an intensive internship, building the company website from the ground up and developing front-end components using React.js, JavaScript, and TypeScript while gaining hands-on experience with cryptocurrency protocols, cryptographic security, and blockchain data visualization. Collaborated with the development team to analyze blockchain data using business analytics techniques, explored AI integration within decentralized applications, and applied cybersecurity best practices for smart contract development and wallet security. Demonstrated rapid learning ability by quickly adapting to the complex Web 3.0 technology stack, contributing meaningful code to production projects while deepening understanding of decentralized finance, tokenomics, and blockchain architecture.
Developed proficiency in full-stack web development during a comprehensive internship with a WordPress theme development company, building and maintaining WordPress solutions using PHP and Laravel with extensive work in Elementor for page building and custom theme development. Worked extensively with JavaScript and React.js to create interactive front-end components while perfecting HTML and CSS for responsive, pixel-perfect styling, developed and integrated RESTful APIs to connect WordPress sites with external services, and gained deep experience with MySQL database architecture and multi-relational database design. Enhanced problem-solving abilities by debugging complex code issues, optimizing database queries, and implementing efficient data structures while collaborating with senior developers to deliver quality code that adhered to industry best practices across PHP-based web development and the WordPress platform.
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